General Electric Company

General Electric Company, often abbreviated as GE, is a multinational conglomerate corporation that was established in 1892. GE is currently headquartered in Boston, Massachusetts, and is one of the largest organizations in the world in terms of revenue and workforce. The company is categorized into several business units, including power, renewable energy, digital industry, aviation, healthcare, and finance.

As of 2020, GE ranked among the Fortune 500 as the 33rd-largest U.S. firm by gross revenue. While GE is renowned for its high-quality appliances, the organization's primary revenue source is its industrial segments that focus on aviation, power, renewable energy, and healthcare.

Regarding its financial performance, GE faced a downfall in profits in the past few years. The company has been struggling with the restructuring of its power and renewable energy businesses, and the impact of the coronavirus pandemic, especially on its aviation business.

In terms of investing in GE, it is crucial to consider the company's recent business decisions and strategies. GE has been working on a considerable financial restructuring to shed non-core businesses and decrease costs to improve its portfolio. Many experts see GE as a long-term investment as the company moves through these changes.

But, like any investment, investing in GE comes with risks. For instance, further deterioration in global macroeconomic conditions or the aviation industry, or delays in GE's turnaround plan could impact the company's financial outlook.

In conclusion, given the company's historical performance and brand reputation, GE may be a good investment choice for long-term, patient investors who understand the risks. It's also crucial, however, to pay attention to the company's financial reports, the market's general trend, and any related news that could affect the company's performance. As an investor, it is always wise to diversify your portfolio to manage risk effectively.